← All workCampaign + product concept
Bloom
Becoming doesn’t expire.
A story about starting, finding people, and growing into what comes next.
Strategy, concepts, copy and direction by Jay Corey, made with AI tools as part of the practice. How I work.
The story
behind it.
01Why I made it
Isolation is rising across the U.S. adult population, from people in their 20s to those 65 and older. It is a crisis, and social isolation leads to depression and other mental health issues. I see an opportunity to bring people together in person again, in a warm, safe way beyond tech. Connection is more than a Zoom or a friend request. It is a real conversation over coffee, and adventure, again.
02The problem
Social isolation is rising among U.S. adults and leads to depression and other mental health issues.
03The idea
An app that comfortably brings strangers together as if they were meeting as friends for the first time, again.
04Where it is headed
An app I am working on now.
Every frame,
in sequence.
Next campaign FALLOUT They were told to fall out. Nobody told them where to go.