JAY COREY

JayCorey

Story Engineer

What if? Why not?

I make the invisible visible. Since leaving the service I’ve built more than ten businesses from a handshake and a hunch.

Now I engineer stories, with people and with machines, and ship them into the world.

U.S. Navy veteran. Dad of three, homeschooling.

The work

Five of the 55+. Each one changes the room.

Alice’s Strange Brew campaign cover: the name in red script, ringed by playing cards, pocket watches and coffee beans.

Alice's Strange Brew

A Wonderland coffee house, from storefront to food truck.

Spec campaign. For an imagined Wonderland coffee house, drawn in tattoo-flash ink and taken from storefront to food truck.

See all 31 frames
Born for More Than Wool campaign cover: five sheep in sneakers on a cream page, with the word More in huge italic type.

Born for More Than Wool

Five factory sheep who dream bigger than the shoes they make.

Spec campaign for Allbirds. Told through five factory sheep and their night shift.

See all 47 frames
Reep Insurance Co. campaign cover: a gentleman in a top hat walks a small skull-faced child and a skeleton dog down a lamplit street.

Reep Insurance Co.

Death retired. His apprentice stops the accident a second before it happens.

Spec campaign. For an imagined insurance company, built on one line: Same risks. A smarter ending.

See all 25 frames
Bring Back Wonder campaign cover: a gray city peeling back to reveal a child’s crayon world.

Bring Back Wonder

Creativity is contagious, too.

Cultural campaign concept. Bring Back Wonder: a call to give everyday spaces their character back.

See all 34 frames
Play Needs An Answer campaign cover: a child in a yellow raincoat on one end of a rain-soaked seesaw, a lantern glowing on the empty end.

Play Needs An Answer

Every game has an empty end.

Integrated campaign concept. An invitation to show up. A campaign for The Answers Project.

See all 41 frames
Next Mission campaign cover: official orders and a name tape resting on a worn olive footlocker in morning light.

Next Mission

A new mission. A reason to move forward.

Campaign + venture concept. A veteran-rooted story about transition, connection, and what comes next.

See all 26 frames
FALLOUT campaign cover: stenciled words on a concrete underpass wall beside an abandoned seabag.

FALLOUT

They were told to fall out. Nobody told them where to go.

Awareness campaign concept. Confronting veteran homelessness through the gap between public honor and everyday reality.

See all 21 frames
Bloom campaign cover: a paper bag with a felt flower on a sunlit kitchen table, tea steaming beside it.

Bloom

Becoming doesn’t expire.

Campaign + product concept. A story about starting, finding people, and growing into what comes next.

See all 21 frames

On the bench

The things I’m building right now. Some are open for business, some are still in the workshop.

The Scenic Route

I was never meant to do just one thing.

  1. 01
    The Early Years

    A little bit of everything.

    Ten years of wrestling, including one season with a spider shaved into my head. Scraped knees, big ideas and curiosity about everything. I was a son, a brother, a teammate, and the kid who left notes of encouragement on the counter for his mom.

    yes, the spider is real
  2. 02
    Nineteen

    The world got bigger.

    I joined the Navy and saw the world from the deck of an aircraft carrier. I met people I’ll never forget, and in a Virginia Beach bookstore an officer handed me a book about owning what you build. I read it that night.

    the spark
  3. 03
    The Entrepreneur

    I figured I’d give it a shot.

    Started one business. Then another. Ten-plus in all, from cleaning floors to building brands. Some worked. Some didn’t. Every one taught me you can start before you know what you’re doing.

    do it ugly, then make it beautiful
  4. 04
    Somewhere Along the Way

    Turns out, people are the best part.

    Hundreds of clients, countless conversations and friendships I never saw coming. The businesses were interesting. The people made them worthwhile.

    you know who you are
  5. 05
    These Days

    Everything finally points the same way.

    Dad of three, writer, creator and lifelong learner. Advertising is a craft I’ve always loved and keep sharpening, and now I build stories with people and AI. I love a good conversation and making things that didn’t exist yesterday.

    And honestly? I hope I never figure it all out.

    Jay Corey, bearded and smiling, seated with folded arms at a wooden table in front of a concrete wall.to be continued…

Let’s build the next one.

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Jay Corey

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