JAY COREY
JAY COREY

The making of · Six tools, one decision-maker

From a thoughtto a campaign.

I used to test and tune jet engines. These days, some of my tools help turn a thought into a campaign.

I develop the strategy, concept, copy, and visual direction, using AI tools to explore possibilities and bring campaigns to life. The mix varies by project. Here is how the work moves, and who decides what.

the tools offer. i decide.

01of 04

Find the question worth asking.

The tool offers

Angles, language, and a sparring partner at any hour. A fast way to find out what I actually think.

I decide

What is true. Who it is for. And what is worth saying out loud.

  • Who is it for?
  • What’s true here?
  • Why now?

02of 04

Build the visual world.

The tool offers

Variations, quickly. Directions I might not have drawn first, kept together so the idea can develop.

I decide

Which one earns its place, and what it says about the idea.

03of 04

Make it move.

The tool offers

Motion, to test a scene before committing to it.

I decide

The shot. What moves, where the camera is, and why.

  1. Next Mission: S1 A kid from Yuba City03
  2. Next Mission: Test cell control room04
  3. Next Mission: Afterburner run05
  4. Next Mission: Carrier at dawn06
  5. Next Mission: The last day07

Five frames from Next Mission, in order.

04of 04

Put it in order.

The tool offers

Nothing. This part is mine.

I decide

The sequence, the copy, and the strategy. The original order is the idea.

See the full presentations

Strategy, copy and sequence: all mine.

Your turnStart with a thought

Got a thought?

The one you wrote in stage one comes with you. Take it to me and we'll see what it could become.

Take it to Jay