← All workCultural campaign concept
Bring Back Wonder
Creativity is contagious, too.
Bring Back Wonder: a call to give everyday spaces their character back.
Strategy, concepts, copy and direction by Jay Corey, made with AI tools as part of the practice. How I work.
The story
behind it.
01Why I made it
My kids kept asking me why the world got so grey. We watch movies from the 50s to the 80s, full of color and life, and I remember places I ate as a kid that felt like somewhere.
02The problem
Everywhere is starting to feel like nowhere. Color, creativity and life get looked down on, and everything drifts toward grey.
03The idea
A campaign to raise awareness of what creative, colorful living does for us, in our art, our homes and the places around us.
04Where it is headed
A concept I would like to grow into a non-profit.
Every frame,
in sequence.
Next campaign Bloom Becoming doesn’t expire.