JAY COREY
JAY COREY

← All workCampaign + venture concept

Next Mission

A new mission. A reason to move forward.

A veteran-rooted story about transition, connection, and what comes next.

Strategy, concepts, copy and direction by Jay Corey, made with AI tools as part of the practice. How I work.

The story
behind it.

01Why I made it

I know this one from the inside. In service you build skills, pride and a deep sense of who you are and what you can do. Then you get out, and the mission is gone.

02Oceana at dawn

02The problem

Leaving service is an immediate drop into nothing. The mission ends, and the help usually starts after the fall.

09The cold street

03The idea

Meet Veterans before they leave. A free, subscription-style box you sign up for before your end of service. It lands a few days before service ends, with resources for the Next Mission you chose, like school, work or a new career. You are not dropped in the dark.

19The call

04Where it is headed

A concept for a non-profit I want to build.

24The reveal at the gate

Every frame,
in sequence.

Next campaign Play Needs An Answer Every game has an empty end.
Next MissionA new mission. A reason to move forward.