← All workIntegrated campaign concept
Play Needs An Answer
Every game has an empty end.
An invitation to show up. A campaign for The Answers Project.
Strategy, concepts, copy and direction by Jay Corey, made with AI tools as part of the practice. How I work.
The story
behind it.
01Why I made it
I homeschool my kids and spend a lot of time in play groups, so I see this up close.
02The problem
Play and friendship are trending down for kids. Parks see fewer visitors, neighborhoods see less kid-to-kid play, and play, one of the ways kids learn to connect, is disappearing.
03The idea
A non-profit, The Answers Project, that pulls together ideas to bring play back. The campaign is the invitation to show up.
04Where it is headed
If this keeps going, I believe the lack of play and community will leave lasting marks. I want to build the non-profit that works on it.
Every frame,
in sequence.
Next campaign Bring Back Wonder Creativity is contagious, too.